Design-build xeriscapes across the metro. Rebate-ready plans and free site visits.
Media kit · Founding sponsors
Advertise on Xeriscaping.com
Reach homeowners across the dry West while they plan, price and plant a low-water yard. Our sponsor units are native to the page, clearly labelled, and never touch what we recommend.
The audience
Who reads Xeriscaping.com
People come here when they are about to change a yard. They look up their zone, check what a rebate pays, price out gravel, pick plants and decide whether to hire it out. That makes them unusually ready to buy.
Homeowners replacing lawn
Converting thirsty turf in Colorado, Utah, Arizona, Nevada, California, Texas and across the dry West, often with a utility rebate on the line.
DIY planners and plant buyers
Choosing perennials, grasses and shrubs by zone, then ordering gravel, decomposed granite, mulch, drip parts and plants.
People ready to hire
Comparing local design-build pros, learning what a fair bid includes and what to ask before they sign.
Landscape pros
Contractors and designers who use the directory, claim listings and take our certification course.
Intent, tool by tool
| Where they are | What they're doing | Natural sponsors |
|---|---|---|
| Rebate Finder | About to remove a lawn | Landscapers, turf removal, irrigation retrofits |
| Gravel & Mulch Calculator | Ordering material | Stone yards, mulch suppliers, delivery |
| Plant Finder & Zone Lookup | Choosing plants | Nurseries, seed companies, mail-order plants |
| Water Savings Calculator | Making the case for change | Smart controllers, drip brands, water utilities |
| Find a Pro (23 metros) | Hiring | Local design-build and maintenance firms |
By the numbers
A reference library that grows every week
- 81Long-form guidesThree new guides a week
- 84Plants in the Plant FinderFilterable by zone, sun and water
- 23Western metrosLocal pro hubs with climate data
- 91Landscape pros listedIn the Find a Pro directory
- 58Rebate programs trackedAcross 10 states, verified by hand
- 5Free planning toolsPlants, zone, water, rebates, gravel
About audience numbers. Xeriscaping.com is a young site, and we'd rather show you real numbers than estimates. We count readers ourselves with a first-party, cookieless counter and will publish monthly figures here once there's a full month worth reporting. Ask and we'll send you the latest, with no rounding up.
Placements
Six ways to sponsor
Every unit uses the site's own type and colors, carries a “Sponsored” label, and loads no third-party code. Previews below show the real components with sample copy.
01
In-article sponsor
- Where
- Inside long-form guides, after roughly the third section
- Format
- Native card: 4:3 image + headline + one line + button
- Notes
- Run-of-site or targeted by topic (plants, design, cost, regions…), metro or state. One unit per article.
- Rate
- Founding-sponsor rate on request
Preview02
End-of-article sponsor
- Where
- After the guide, before related reading
- Format
- Native card: 4:3 image + headline + one line + button
- Notes
- Catches readers who finished the guide and are ready to act. Same targeting as in-article.
- Rate
- Founding-sponsor rate on request
Preview03
Homepage sponsor
- Where
- A full-width band on the homepage, between plant picks and the latest guides
- Format
- Band: wide image + headline + one line + button
- Notes
- Exclusive: one sponsor at a time.
- Rate
- Founding-sponsor rate on request
Preview04
Featured pro
- Where
- Top of a metro pro directory page (/vendors/in/<metro>)
- Format
- Card: logo or project photo + name + one line + button
- Notes
- Per metro, at most two featured pros. Never changes the order or tier of the organic directory.
- Rate
- Founding-sponsor rate on request
Preview05
Tool sponsor
- Where
- Directly under the Zone Lookup, Rebate Finder, Water Savings Calculator or Gravel & Mulch Calculator
- Format
- Native card: 4:3 image + headline + one line + button
- Notes
- Reaches people mid-project. The Rebate Finder can be targeted by state.
- Rate
- Founding-sponsor rate on request
Preview06
Newsletter sponsor
- Where
- The Dry Garden, our every-other-week email
- Format
- One sponsor block per issue: image + headline + two lines + link
- Notes
- One sponsor per issue, clearly labelled.
- Rate
- Founding-sponsor rate on request
PreviewSponsoredYour brand
A headline written for gardeners
Two short lines about your product or offer, in the same voice as the issue around it.
Your call to action →Sponsors support The Dry Garden. They never influence what we recommend.
Founding sponsors
Get in early, at launch rates
We're taking a small number of founding sponsors while the audience grows. You get the best placements first and a rate that doesn't move as traffic does.
- Your rate is locked for 12 months
- First pick of exclusive spots: homepage, each tool, each topic, each metro
- Newsletter mentions included while the list grows
- A monthly report by placement, plus help with creative
- Three-month minimum, then month to month
Founding-sponsor rates on request. Tell us what you have in mind and we'll send rates, open dates and current numbers.
Our policy
Editorial independence
Readers trust Xeriscaping.com because our advice isn't for sale. Sponsorship works only if that stays true, so these rules are part of every agreement.
- Sponsors never influence our recommendations. Not rankings, reviews, plant picks, rebate data, tool results, or anyone's place or tier in the pro directory.
- Every paid unit is labelled “Sponsored.” Its links are marked
rel="sponsored", and it sits beside our content, never inside a recommendation. - No sponsored articles in disguise. Guides aren't for sale. If we ever publish something a partner paid for, it's labelled “Partner content” at the top.
- We review every sponsor. We decline products that conflict with our guidance, such as invasive plants, and we can pause any unit that misleads readers.
- No surveillance advertising. No ad networks, retargeting, pop-ups, autoplay or third-party tracking pixels. Reporting is first-party and aggregate.
- Affiliate links are separate. Some plant links earn a commission; that's disclosed in our terms and doesn't change what we recommend either.
Specs and reporting
Simple to set up, honest to measure
Creative
- Headline up to 70 characters
- One line of copy, up to 160 characters
- Button text up to 28 characters
- Image: 1200×900 px (4:3) JPG or WebP under 300 KB; logos as square PNG/SVG for Featured pro
- A landing page; we add utm tags so you see results in your own analytics
Reporting
- Viewable impressions: at least half the unit on screen for one continuous second
- Clicks counted on our server, with bots and link scanners filtered out
- Monthly report by placement and day; live numbers on request
- Targeting by topic, metro, state or individual page
Start a conversation
Tell us about your business
A few details are enough. We'll reply with open placements, founding rates and current audience numbers. Prefer email? Write to hello@xeriscaping.com.